Our UX design process starts with discovery and research. We examine business objectives, evaluate the competitive landscape, identify pain-points, and get to know the user. We believe great UX is more than just a hunch or evaluating data. It comes from striking the right balance between data, empathy, and intuition. Throughout the process, we maintain an agile approach that yields user-centric and focused results.
“They not only noticed the details of my project, but helped me refine them. They thoughtfully delivered my project using industry standard best-practices, and made my work shine.”
- Andrew King, Adventist.org
Through research, workshops, interviews, and more, we learn all about the user’s needs, motivation, and behaviors.
As we define our target user's context and method of accomplishing their goals, we're able to identify obstacles and opportunities for improvement.
From sketching to key wireframes, we leverage knowledge gained in the Understand and Interpret steps to generate ideas and propose optimal solutions.
By creating realistic representations of the solutions we've identified, we're able to get quick and relevant feedback before development.
Testing provides data and direct input from real users that allows us to validate and measure our solutions and ideas against clear goals and business objectives.
By repeating our UX process, we evolve and refine user experiences to maintain the success and relevancy of solutions over time.