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Article
by
Shawn Maida
April 24, 2026
"Good Enough" is Winning

Our industry was never good at valuing what it couldn't see — the judgment calls, the long-range consequences, the quiet craft. AI didn't create that problem; it inherited it, and it's scaling it in ways we haven't reckoned with. A look at why "good enough" is winning, and why that should worry anyone still trying to do work that's great.

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"Good Enough" is Winning

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