Case Study
Edmentum
A redesign breathes new life into a legacy EdTech brand
01
The Challenge
Refresh the website’s design to optimize the user experience and drive business outcomes.
02
The Approach
Focused research and discovery to deliver smart, simple, and compelling UX/UI design.
03
The Outcome
A beautiful, clean website that brings the brand to life and meets specific educator needs.
Client Introduction
Leading the way in EdTech
Edmentum is a B2B leader in the EdTech space, offering teachers and school districts a wide variety of digital curricula, assessments, and services. Edmentum was founded over 50 years ago and currently services over 43,000 schools worldwide.
Project at a Glance
What Our Team Provided
Solutions
- Websites
- Search & Discovery
How it started
Revamp site to drive business outcomes
Following Foster Made’s redesign and rebuild of the Apex Learning Virtual School website, Edmentum, ALVS’ parent company, brought us on board for their own site’s redesign. Their objectives were similar: amplify the brand and improve user experiences to drive business outcomes – in this case, lead generation.
Research & Discovery
Understanding user needs
Edmentum provided a fixed deadline to accommodate in-house development of their new site. This required an expedited research phase that began with a discovery workshop and included user journey mapping and stakeholder interviews. We learned that outstanding customer care is a key differentiator for the Edmentum brand. We also identified the need to help visitors better understand Edmentum’s many products and their benefits.
UX/UI Design
Intuitive & dynamic
The new site was designed to better communicate who Edmentum is as a brand and to clarify and simplify its messaging. By identifying where audience priorities overlap, we were able to organize and prioritize content based on user needs. Similarly, we took into consideration school district and educator requirements for state standards, creating a dynamic experience that changes based on the visitor’s location.
Development
Tech strategy & partnership
Although Edmentum’s development team will be building the new site, Foster Made was brought on board to provide guidance around search, accessibility, site optimization, and quality assurance. Specifically, for search, Foster Made recommended Algolia, a best-in-class composable search platform, and proposed a three-phase approach that would incorporate more advanced AI features over time.
The end result
Exceeding expectations
Foster Made was able to meet Edmentum’s deadline and exceeded expectations when it came to clear, clean content organization and visual identity. When the new site launches, we anticipate a significant increase in lead generation, as well as a boost to overall brand affinity.
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