Research & Discovery

The smartest solutions are rooted in research and discovery.

At a glance

Every project begins with discovery.

This is when we get to know you. We speak with your team and audiences, dive into analytics, and look at the competitive landscape. Discovery activities help us pinpoint your challenges and opportunities so we can design smart solutions that move you forward.

/ Common discovery activities

Stakeholder Interviews
Analytics Review
Discovery Workshop
Content & UX Audit
Comparative & Competitive Review
Exploratory User Research
Proto Persona
Journey Maps

Understanding Users

The people at the other end of the screen.

It's essential we have a clear understanding of the audiences who will use our products. As part of Discovery, we’ll explore who your users are — their needs, aspirations, and frustrations. User research, proto personas, and journey maps are just a few of the tools we use to understand who they are so we can deliver on why they should care.

IDENTIFYING CHALLENGES & OPPORTUNITIES

See the problem. See the solution.

Understanding your pain points in the context of your organizational goals and the greater market landscape grounds our process. Interviews, audits, and reviews help us see issues and opportunities clearly so we can design the right solutions for you and your customers.

Setting the vision

Establishing a shared vision.

This is the most exciting stage in the process. We understand the challenges and opportunities — now it’s time to think strategically. What would be the best, most elegant and efficient solution to meet the needs of you and your customers? Working together side-by-side, we articulate a shared vision, goals, and the individual steps necessary to bring that vision to life.

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