Maxio

Maxio approached Foster Made with a totally new brand to implement and a very ambitious timeline. The goal: to launch a tech-forward MVP website in just 17 weeks and in alignment with Maxio’s own tech-forward branding. As a first step, Foster Made executed a lean research and discovery process to prioritize pages and features and get things rolling as fast as possible.

How did we pull it off? True collaboration, good communication, and mutual respect. Everyone stayed in sync throughout the project, communicating clearly where they were with various aspects of the project. It also helped that our teams spoke the same tech language and followed similar design principles and agile processes. Foster Made and Maxio designers worked in tandem as part of a unique design collaboration, maximizing efficiency and speeding up the overall process.

Merging two successful brands into one brand (and website) has significant implications for SEO. We worked closely with our partners at Workshop Digital to ensure a smooth transition and reduce the impact to site traffic and search rankings. They benchmarked key performance indicators, performed in-depth keyword research, and provided a hierarchical content strategy to help search engines navigate Maxio resources. Based on Workshop’s recommendations, we also kept the Chargify and SaaSOptics sites live past the Maxio site launch to allow search engines time to crawl and index the new site properly.

Hitting Maxio’s aggressive launch deadline was a big win. Hitting the deadline with a website that beautifully represented their new brand, had super fast load times and didn’t compromise their SEO rankings was even bigger. But that wasn’t the end result. From the beginning we recommended an iterative approach. Since launching the MVP site, we’ve added new pages and features and optimized performance through retained services. The true end result – we forged a successful, ongoing partnership to ensure Maxio’s site grows alongside their business.